It seems like such a simple concept. Ask the customers what they want.
alASS there is something so magical about Modcloth's latest line of clothing, based entirely by internet fans. Everyone from a is it to submit a dress design online and then PRESTO CHANGO!
Some original sketches:
From Mashable:
ModCloth, an online retailer of affordable women’s clothing and accessories, has launched a private label collection made up mostly of designs submitted and voted upon by its Facebook community.
The retailer posted a call for design sketches on its blog and social channels in late November. ModCloth co-founder and chief creative officer Susan Gregg Koger then narrowed the pool of 1,900 entries to 90, and put them to a vote on ModCloth’s Facebook page in December. The winners — a diverse lot that includes high school students, aspiring fashion designers and costumers — were announced later that month, and now those pieces are available for purchase on ModCloth’s website.
Shop away HERE.
KOB
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that is too funny that this dress pops up on make this look now I have been plotting for the last 2 days to make my viseron of this same dress for a party on Saturday. I plan to start cutting it out today. I will post a picture when it's done.
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