Idols and Egos

SMARKETING: MEET BRAD PITTS BROTHER

 

 

Nice work Virgin Mobile.

KOB

 

SMARKETING: @MODCLOTH PRODUCES CUSTOMER DESIGNS

 

 

It seems like such a simple concept. Ask the customers what they want.

alASS there is something so magical about Modcloth's latest line of clothing, based entirely by internet fans.  Everyone from a is it to submit a dress design online and then PRESTO CHANGO!

Some original sketches:

From Mashable:

ModCloth, an online retailer of affordable women’s clothing and accessories, has launched a private label collection made up mostly of designs submitted and voted upon by its Facebook community.

The retailer posted a call for design sketches on its blog and social channels in late November. ModCloth co-founder and chief creative officer Susan Gregg Koger then narrowed the pool of 1,900 entries to 90, and put them to a vote on ModCloth’s Facebook page in December. The winners — a diverse lot that includes high school students, aspiring fashion designers and costumers — were announced later that month, and now those pieces are available for purchase on ModCloth’s website.

 

Shop away HERE.

KOB

 

 

 

SMARKETING: DENISE RICHARDS AND CHARLIE SHEEN BACK TOGETHER

 

"Charlie came to me and asked me to do an episode on the show," Richards said in a recent interview with the television show "Extra.". "I saw a sneak peek of the first episode and it's really funny. I did a table read last week. I play a love interest to my ex-husband."

 

The guy takes a liking and keeps on tickin eh?  Fantastic idea.  And Denise, nice work hanging onto those coattails through all the dirty. 

Golf Claps, kids. Golf Claps.

KOB

@TIME MAGAZINE IS #FUNSIES #SMARKETING

 

Hehehehhe.

Love me some politics + Pop Culture.

 

KOB

 

WHEN INTERNS SHOULD BE SCARED, KIDS EDITION

 

 

I wonder if this 5 year old is available to freelance...

KOB

WHEN I DIE, I WILL STILL GET THE LAST WORD

 

SMARKETING

 

GENIUS.

KOB

 

 

 

 

 

 

 

 

 

 

S'MARKETING REMIX: CHARLIZE THERON & @DIOR

 

This commercial has been around for YEARs right?  Or a portion of it at least. 

HOWEVER

I just saw Young Adult and have a new renewed obsession with Charlize Theron.  If you haven't seen it you WILL GO SEE IT and then YOU WILL AGREE with me.  We aren't negotiating here. With the success of her new movie I am going to have to put my stamp of S'Marketing on Dior for resurrecting this footage and wrapping it in a pretty new package.

I digress.

I was struck by the kick ass song in the commersh.  For some reason it sounded like Dolly Parton to me but since music is the least cool part of my pop culture repertoire I did a little investigating and discovered it is Beth Ditto of The Gossip.  Ya know, similar. 

Not.

 

Anyway - watch and listen above. Girlfriend is killing it. 

Both of em.

KOB

PS - If you are a girl and haven't attemped to walk down the hallway a la Charlize in this commercial there is just something wrong with you.

 

JIMMY KIMMEL HATES KIDS

 

 

JK asked parents to give their kids terrible presents and tape their reactions.  Amaze.

KOB

 

@STYLEITE SAYS THIS IS DUMB: JIMMY CHOO COFFEE COZY

 

I am finally leaving for NYC.  I was supposed to be on a flight yesterday AM, right behind @trevismilton but I got sidelined by a bug/flu/whatever and only rejoined the living a few hours ago.  Thank geeds we booked my flight on AA points because I changed it about 10 times and they didn't charge us a red cent.*

ANYHOOOO 

I am at the aeropuerto awaiting my 4:15 flight. Per usual I am 2 hours early. The one redeeming quality I boast is that I am early for almost everything.  If not I go into cardiac arrest and become a very unpleasant person to be around.  This is also why I choose to fly by myself.

I recently had my wallet stolen so I was expecting a whole "to do" whilst checking in. HOWEVER, it just so happens I had two other other irish as hell people at the TSA and nary a problem was to be had.  I don't know how safe this should make y'all feel but it made me happy as a clam.  And also really proud to be irish.

I DIGRESS

I just was catching up on my daily Styleite updates and came across this item, "Sign Of The Apocalypse: Jimmy Choo Makes Faux Croc Coffee Cup Sleeves."  

The entire post consisted of the picture above and the following sentence, "The headline says it all. Jimmy Choo makes $165 faux croc coffee cup sleeves. This is the worst."

The WORST? I mean, come on now. We are talking about fashion ppl. Almost nothing is a necessity include the shoes Jimmy Choo makes for $$$$. It IS Christmas/Holiday time, a time when luxury goods are doing anything they can to break off a lil of that mad holiday spending.  Things like key chains are a great example of this sorta thing.  Personally I would rather have a Jimmy Choo coffee cozy than a key chain if I really needed a piece of this Luxury retailer. Doncha think?  I say two snaps up for being a little creative with your small leather goods.  Hey, any press is good press and Styleite ain't nothing to shake a stick at.  Many a fashionista reads their newsletter daily.  This one included.

So, in conclusion....well there isn't one. That's it.

KOB

 

*I've always wanted to use that

 

SMARKETING: JORDACHE THRU THE YEARS

 

Just ran across a critique of this Jordache commercial on Styleite and I completely disagree.  Which is a first for me and Styleite. 

You see kids, on a normal day I look forward to approx 0 emails from fashion publications (not including blogs, natch) inmybox.*  EXCEPT Styleite.  They are called Style Bites and I like to take a giant chomp out of their perfectly crafted stories.  Not too gossipy, not too hard core industry (we ain't curing cancer people) = all parts happy brain break.

ANYHOOSIER

This commerch features that hot a$$ girl from 30 Rock in a "through the years" montage.  I don't know 'bout you but I'm feelin' it, hook line and sinkHER.

Smarketing folks. Smarketing.

KOB

PS - I guess they are avail at Walmart.  I am going to check them out for y'all to do your own vetting.  (rant alert) I would MUCH rather do that than ever stand in line for a capsule collection at well, anywhere.  Aren't these collections supposed to be for those who can't afford the brand on the regular?  I GET the buzz (I'm in the buzzbiz and I am not dead) but that story is over now.  I would be happy to cover a collection that I have time to look at. Just a thought, marketing people.

* hehehe box. ahem.